Broadband is using Creativity

Its focus from functional to emotional messaging, as well as adopting a 70/20/10 rule to drive innovation, as it looks to cut through the crowded broadband space. Sky Broadband has shifted its communications strategy away from functional messaging with its latest campaign, as it adopts a more creative approach to "cut through" the competitive broadband market.

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Netflix lost 200,000 subscribers in the first three months of this year, the streaming service said as it shared its Q1 2022 results last night (19 April). While the service has long eschewed advertising in favour of its subscription only model, CEO Reed Hastings suggested in the company’s earnings call that the brand is quite open to low cost advertising solutions. This would see the streaming giant advertising on low-end plans and to have lower prices with advertising. Those who have followed Netflix know that I’ve been against the complexity of advertising and a big fan of the simplicity of subscription, said Hastings. But as much I’m a fan of that, I’m a bigger fan of consumer choice. And allowing consumers who would like to have a lower price and are advertising-tolerant get what they want makes a lot of sense. The shift in position is down to multiple factors impacting Netflix’s growth, with the company saying it will now go after viewers who do not pay for an account and instead share other users’ details. Hastings called this group of viewers a tremendous opportunity, as the company looks to translate them into paying consumers. Last month it began a scheme charging users for sharing passwords between households, trialled initially in Chile, Costa Rica and Peru. Netflix also said that pulling out of Russia has caused a subscriber loss of 700,000, while increased competition and the economy are also contributing factors. The streamer now has 221.6 million subscribers, down from 221.8 million last quarter. The company made $1.6bn (£1.2bn) in profit over the quarter and $7.8m (£5.9m) in sales.

American inspired food chain Fridays has announced its new CMO, Rhiannon Scarlett, who joins from her role as brand and activism director at The Body Shop. As the chain focuses on customer experience and loyalty, Scarlett’s remit will include marketing, PR, CRM, loyalty and digital operations across Fridays and 63rd+1st. Formerly TGI Fridays, the chain rebranded in 2020 to drop its TGI moniker. Scarlett started her career agency side, where she worked at Dunnhumby across its Tesco and The Kroger Company accounts. Scarlett headed up Tesco’s Clubcard CRM and loyalty at the agency, before moving to The Body Shop in 2017 as head of CRM. Scarlett’s appointment comes amid the chain’s growth plans. Fridays has also announced a new flagship outlet opening in Chelmsford soon, as well as exploring the QSR market with its first offering opening in Dundee last month. As a retail marketeer with rich consumer knowledge, combined with her background in data and customer insight, she will play a key role as we deliver against our ambitious growth plans, said Fridays CEO Robert B. Cook. We are on a mission to make Fridays famous again and Rhiannon will help us build creative, standout initiatives to spread that Fridays Feeling to new and existing customers right across the country.

If you watch a lot of movies and TV shows, you might have noticed that over the last few decades everything has gotten a lot more. No matter the kind of story being told, a sheen of cool blue or gray would wash over everything, muting the colors and providing an overall veneer of serious business.

So many TV shows and movies now have a dull filter applied to every scene, one that cuts away vibrancy and trends toward a boring sameness. Every frame’s color scheme ends up feeling the same as every other frame. And when there are so many projects using similar techniques, you end up with a world of boring visuals that don’t stand out.

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